BUSINESS EDUCATION GRADUATE ENTREPRENEURS’ RATING OF MARKETING AND PROBLEM-SOLVING SKILLS UTILIZATION IN ENTREPRENEURSHIP IN NORTH CENTRAL STATES, NIGERIA
Abstract
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The study investigated into NCE business education graduate entrepreneurs’ rating of marketing and problem-solving skills utilization in entrepreneurship in North Central States, Nigeria. The study employed a descriptive survey and focused on two entrepreneurial skills which were marketing and problem-solving skills. The entire registered 149 NCE business education graduate entrepreneurs operating in the North Central States, Nigeria constituted the population of the study. There was no sampling since the entire population was considered manageable. Two research questions and two hypotheses were formulated for the study. A structured 30-item questionnaire titled Questionnaire on Entrepreneurs’ Rating of Marketing and Problem-Solving Skills Utilization in Entrepreneurship (QERMPSUE) was adopted for the study. The reliability of the instrument was ascertained using Pearson Product Moment Correlation Coefficient (r) to obtain the r- coefficient of 0.80 for clusters B1 and B2 of the questionnaire. The questionnaire was distributed to the 149 NCE business education graduate entrepreneurs in the North Central States, Nigeria. Four copies of the questionnaire were not returned and so 145 copies were used for the study. The research questions were analyzed using descriptive statistics of mean and standard deviation. T-test and ANOVA were used to test the null hypotheses of the study at a 0.05 level of significance. The findings of the study revealed among others that marketing management skills are sometimes utilized while problem-solving skills are rarely used in entrepreneurship. With respect to the findings, recommendations were put forward, among which was that National Commission for Colleges of Education (NCCE), in collaboration with the authorities of colleges of education, established entrepreneurs and professionals in business and entrepreneurship education should, embark on curriculum review to improve on the instructional contents of entrepreneurship in business education in order to improve on the utilization of marketing and problem solving skills in entrepreneurship by business education graduates.
Key Words: Marketing Skills, Problem Solving Skills, Entrepreneurship, Entrepreneurship Skills Utilization
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